Works
MAO
Art Direction
Copywriting
Press campaign for the Oriental Art Museum of Turin
with the main purpose of enhancing the museum, since it currently enjoys a low visibility.
Press campaign for the Oriental Art Museum of Turin with the main purpose of enhancing the museum, since it currently enjoys a low visibility.
Concept
The press campaign takes as a key figure of the East a character in which the target can identify for the love that both have for art. The figure in question is the Geisha, whose name means “art person” and its purpose is to accompany and introduce the target towards the Oriental arts present at the MAO.
The press campaign takes as a key figure of the East a character in which the target can identify for the love that both have for art. The figure in question is the Geisha, whose name means “art person” and its purpose is to accompany and introduce the target towards the Oriental arts present at the MAO.
Mission
Being a bridge that connects different worlds and cultures.
Benefit
The MAO is the only oriental art museum in Turin, able to offer artworks belonging to cultures extremely distant from us.
