WORKS
AROMITALIA
Graphic Design
The Aromitalia brand was born in Turin, in 1942 and today is a leading company in the production of quality ingredients for ice cream and pastry. Recently the brand wanted to change it’s visual identity.
Concept
The idea behind the graphics of the new packaging lies in proposing in a simple way, the various components related to the world of ice cream. The result is a non-invasive pattern composed of geometric shapes pleasing to the eye and simple to interpret.
Once the graphic was created, it would then be applied in three different colors identifying the type of base/topping for ice cream.
The idea behind the graphics of the new packaging lies in proposing in a simple way, the various components related to the world of ice cream.
The result is a non-invasive pattern composed of geometric shapes pleasing to the eye and simple to interpret. Once the graphic was created, it would then be applied in three different colors identifying the type of base/topping for ice cream.
