Works
FIORUCCI
Art Direction
I explored the importance of context analysis in communication by taking an unconventional route: using a clothing label to showcase the rich history of the iconic Fiorucci brand. The project was crafted to stand out visually and leave a lasting impression.
Presenting the importance of analysis of the context in the communication world, to a target group of possible IAAD students.
Through an unconventional method (that is the label of clothing),
I decided to propose the history of the famous brand Fiorucci.
The work was intended to be visually predominant.
